Introduction

CASE SUMMARY OF (HLL)-JUGGERNAUT THE DILEMMA OF GROWTH Submitted to: Submitted by: Dr. D.D.Swain Abhinav Anand merchandising Management-2 BHU-001  PGDM2011 internationalist MANAGEMENT INSTITUTE BHUBANESWAR INTRODUCTION: Hindustan Lever particular (HLL) is Indias largest unwavering moving consumer goods company, with attractionship in home and personalised safekeeping products, f oods and beverages and specially chemicals. It has 40 factories across India.

The vision that inspires HLLs 36,000 employees including 1300 managers is to make for everyday needs of people everywhere- to anticipate the aspirations of our consumers and customers and to resolve creatively and competitively with branded products and services which raise the righteousness of breeding. PRODUCTS: The company is having 110 brands having distinguishable products line which categorizes of 1)Home & in-person kick which constitutes of successful products such as Pepsodent, Fair&Lovely, ax etc.2)Soaps and Detergents w hich has brands uniform Lifebuoy,Wheel,Lux ! etc.3)Foods Beverages consisting of Kwality Ice creams 4)Beverages having Brands like Lipton Taaza,Brooke Bond etc.5)Popular Foods-Annapurna 6)Culinary-Kissan 7)Oils&Fats line has Dalda as its Brand. ISSUES 1. at that place has been slowdown in the demand of FMCG sphere of influence because of price decline which is estimated to remain for a while. 2. Hll inspite of being a market leader is facing stiff competition from cerebrate players in different product segment.e.g. Britannia has been gaining market share with immense performance of its tiger biscuits. Even in the companys prime offshoot driver...If you want to get a near essay, order it on our website: OrderCustomPaper.com

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