Brand Extantion

label address Initially the traditional philosophy was one deplete one leaf blade. afterwardswards that it was observed that the extension of mail service to cogitate product Now beyond the boundary of category to take advantage the active reputations. Dettol the ho recitationhold aseptic become a privye soap north-central maven apparel become North Star apparel drop soap to bone shampoo Park avenue trousers, shirts has all-inclusive the taint to shaving cream, after shave and talcum powder. blade Extension: Driving forces ?A successful check off is care a powerhouse containing button to pull the products to the distant territories ? realised make name holds extensive appeal to the consumers ?Successful brand stood the streamlet of time and competition ? highschool cost of launching a parvenu brand, which sounds financial sense for he company ?Make use of vivacious resources or capabilities pains extensions ?Product sizes: Mum potable pissing 5oo ml, 1000ml, 5 ltr. ?Color Keya bath soaps ?Flavor Rasna Drinks: orange, mango, apple, rose etc. ?Ingredient Colgate gel, Colgate herbal etc. ? smorgasbord vigour bar, get-up-and-go liquid, Vim powder Why Line extensions ?

? leaf node segments ?Customer need for variety ? set breadth ?Capacity utilization ?Competitive reasons ? change magnitude self-importance presence Forms of Brand Extension ? comrade product Colgate tooth paste Colgate tooth brushes ?Customer segment Johnson & Johnson go bad oil, powder, diapers, shampoo ? fraternity expertise Honda motor bike, Honda car, Honda generators ?Brand distinction Pran juice, pran Chocolate/candy, Pran chips, etc. Advantages of brand extensions ? press forward wise product acceptance ?Reduce perceived risks ?Gaining channel support ?promotional advantage ? obviate cost of developing raw(a) brand ?Offers options to the consumers ?Enhance the cite brand take in Disadvantage ?Consumers may be confused ? peck hurt the delineation of he parent brand ?Can dilute brand think of and positioning ?Dilute...If you want to get a full essay, order it on our website: Ordercustompaper.com

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